Book
Advertising Overload / by Duchess Harris, JD, PhD, with Sue Bradford Edwards.
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
Record details
- ISBN: 9781532113871
- ISBN: 1532113870
- Physical Description: 48 pages : color illustrations ; 24 cm.
- Publisher: Minneapolis, Minnesota : Core Library, an imprint of Abdo Publishing, [2018]
- Copyright: ©2018.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (page 46) and index. |
| Formatted Contents Note: | Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable? |
Search for related items by subject
| Subject: | Advertising > Juvenile literature. Marketing > Juvenile literature. Advertising > History > Juvenile literature. Mass media and propaganda > Juvenile literature. |
| Genre: | History. Juvenile works. |
Search for related items by series
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|
| Ontario Community Library | j. 659.1 HARRI (Text) | 33330004089548 | Juvenile Non-Fiction | Available | - |
Summary:
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
